Market Evaluation for Home Services Businesses

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October 06, 2022

by a searcher from Rice University - Jesse H. Jones Graduate School of Business in Houston, TX, USA

The story in home services seems to be that demand is not the challenge or pain point. It's said so consistently that I'm inclined to take it at face value, but I'd still like to dig a little deeper into market evaluation. I've come across a methodology for estimating a market's TAM ($300-$600 * Number of Households), but I haven't come across a more detailed way of thinking about the existing players in the market and how much of that TAM is truly up for grabs.

Let's say that a particular market has a few sizable companies in it that are clearly oriented for scale and growth. Maybe they have a dozen plus trucks, they're in multiple markets, and they possibly offer more than one service/trade. Has anyone come across a way to estimate how much of the TAM a company like this controls?

Thinking out loud - you could start with a revenue per truck assumption, estimate the number of trucks at these larger companies, and then multiply the two together to ballpark a particular company's share of the TAM.

Thanks in advance for any and all thoughts on this. Much appreciated!

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Reply by a searcher
from Rice University in Houston, TX, USA
Not necessarily - lots of the bigger companies like to advertise their size with a photo of their fleet. You could also visit their office to count trucks and traffic
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Reply by a searcher
from Brigham Young University in Kahului, HI, USA
You'd still have to take a wild quess at the number of trucks? Following though....
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