Maximal Fitness: Revolutionizing the Industry with a Strategic Roll-Up

Hello SearchFunders,

We are excited to introduce you to Maximal Fitness (Max), a pioneering force in the fitness industry. Our mission is to create a vertically integrated fitness ecosystem that combines digital platforms, physical gyms, fitness products, and services into a seamless, interconnected value chain. This strategy drives growth, scales revenue, and establishes Max as a leader in the global fitness market.

The Roll-Up Strategy: Building a Fitness Empire

Max's roll-up strategy involves acquiring and integrating complementary businesses to create a robust fitness ecosystem. Our core objectives include:

1. Invest and Scale Fitness Businesses: We acquire or invest in digital fitness platforms like ForFitness (codename) to dominate the online fitness segment. These platforms provide the infrastructure to scale digital fitness, expand market reach, and collect valuable consumer data.

2. Strengthen Physical Infrastructure: By owning or partnering with gym chains, we ensure that physical spaces complement digital offerings. This hybrid membership model offers combined digital and physical memberships, providing a seamless experience for consumers.

3. Monetize Fitness Products and Services: We expand revenue streams by selling fitness equipment, apparel, supplements, and wellness services. Our marketplace approach allows us to collaborate with third-party vendors, earning commissions through coseller-driven sales while avoiding inventory and fulfillment costs.

4. Leverage Technology for Scalability: Utilizing Shoptype’s FinTech AI and Community Commerce model, we unlock cash flows through cosellers. This technology backbone enables coseller onboarding, commission tracking, and community engagement, driving additional revenue streams.

Join the Movement: ETA and Acquisition Opportunities

We invite Entrepreneurs Through Acquisition (ETAs) to bring their companies to Max for acquisition. By integrating your business into our ecosystem, you will benefit from our strategic approach, innovative revenue models, and industry expertise. Together, we can create a thriving fitness empire.

Introducing ETA-in-a-Box: Empowering New Searchers

Max is proud to launch our ETA-in-a-Box program, developed by AwakeVC. This program is designed to support new Searchers in their entrepreneurial journey and can be applied to similar ecosystem rollups powered by Shoptype and other Awake Internet Protocols. The program, called iSearchFund, offers:

- End-to-End Operations as a Service: We provide comprehensive support, including operations, marketing, technology, and finance, to help you focus on scaling your business.

- Predetermined ROFR: Max offers a Right of First Refusal (ROFR) to buy out your company at various milestones of EBITDA growth, ensuring a clear and profitable exit strategy.

- Unfair Advantage: The program also benefits from advanced AI Agents and embedded FinTech solutions that provide an unfair advantage to Searchers, enabling them to make data-driven decisions and optimize their operations.

iSearchFund results in a more modern version of a traditional search fund, powered by AI and FinTech. By joining Max's ETA-in-a-Box program, you'll have access to our extensive resources, expertise, and network, empowering you to succeed and thrive in the competitive fitness industry.

Investment and Target Details

Maximal Fitness is deploying up to $40 million into assets that produce cash flow for the holdings company. The goal is to aggregate about $50M or more in top-line revenue and $10 million or more in EBITDA across carefully curated investments. Limited Partners will receive 70% of the upside, while General Partners retain 30% of the carry. Notably, there are no management fees, making this an attractive opportunity for investors.

One of our key targets, ForFitness, reaches nearly 800,000 gym members, fitness enthusiasts, and professionals. Including digital reach, the potential extends to up to 10 million people across America, factoring in creators and influencers within their network.

Why Choose Max?

- Proven Track Record: Our roll-up strategy has a demonstrated history of driving growth and creating value.

- Innovative Revenue Models: We leverage cutting-edge technology and revenue models like Coseller EBITDA (CEBITDA) to unlock new revenue streams and enhance profitability.

- Industry Leadership: Max is at the forefront of redefining the fitness industry, creating a vertically integrated ecosystem that sets new standards for success.

Join us in revolutionizing the fitness industry and creating a legacy of growth and innovation. Whether you're an ETA looking for acquisition opportunities or a new Searcher eager to make your mark, Max is here to support you every step of the way. For more information and to explore opportunities with Max, please get in touch with me. Together, we can achieve extraordinary success.

Read more here: Max Fitness: Redefining Wellness with an Integrated Fitness Ecosystem.

Best regards,

Amit Rathore,

Maximal Fitness Holdings,

An Awake NAC