Medical Practices: Markeing & Sourcing

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June 29, 2025

by a searcher from Harvard University - Harvard Business School in Connecticut, USA

I'm looking to physician-entrepreneurs and private equity folks that are in the healthcare services space (medical practices). Would love to understand marketing and referrals a bit: what has worked / what hasn't. We are in the mental health / psychiatry space. We transacted on an equity deal and it's still in the first few months. Can share our experience (and challenges) and share numbers / metrics! We're using an agency for part of outreach. Thinking through the next transaction also. Would love to hear how to find deals in this area!
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Reply by a searcher
from University of Maryland at College Park in Tysons, VA, USA
Local SEO, paid digital on search + social media, and physicians liaison programs, if done well, can all drive leads to a practice. Additionally make sure your provider listings on the insurance payor rosters are kept up to date / accurate. Some insurance payors guide are more active in steering their members to care so it could be important to build relationships with their care coordinators.
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Reply by an investor
from University of Utah in Salt Lake City, Utah, USA
Would be happy to share my two cents as a practicing physician. DM me if interested.
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