Multiple on Supplement Company?

September 20, 2024

by a searcher from University of Pennsylvania - The Wharton School in Nashville, TN, USA

Hello all,
Seen some posts in the past, but asking again for updated numbers. Does anyone have experience in the supplements industry? I am most curious about EBITDA multiples.
Some basic information:
20+ year company; strong brand name
They do sell via wholesale (thefeed, amazon) but majority of sales are DTC from the company.
Any and all help/perspective is appreciated!
Carter

Reply by a professional
from Oregon State University in Kuna, ID, USA

Try checking out NAICS code###-###-#### using the BVR transaction link on the Searchfunder page. Most of our supplement multiples are under this code. Food Health Supplement retailers. Didn't find much in wholesale but you can find some transaction using manufacturing codes as well. https://www.searchfunder.com/bvr/sector/514

Reply by an investor
from University of Virginia in Charleston, SC, USA

Looked at this some back in the day. Had a close contact running that business. Brand is everything in that industry and always changing. Customers often looking for the next new thing. Also look out for future FDA reg. That has always been threatened for years but never happened.

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