There are a good number of deals you can review for multiples on a non-branded hotel in DealStats Transactions that Searchfunder provides. I came up with 85 deals for NAICSredactedClick on the individual row to open up the full financial details including deal terms, notes, multiples and more.

Hard to say without more detail, but hotels generally trade for 6-10% cap rates or ~3-6x rooms revenue. Math changes a bit with F&B revenue or if the asset isn't stabilized. Revenue multiples can be helpful to cut through the noise of the seller's expenses. If you're targeting a 10% proforma yield: pay 3x revenue and you only have to hit a 30% margin, pay 4x and you have to hit a 40% margin, pay 5x and you have to hit a 50% margin.