The reason sellers over-price (forget value) is because they can, thanks to buyer competition. You’re welcome to attend my Jan 5 Zoom Q&A session, but advance register now. “How to Avoid or Beat Business Buyer Competition”

Invitation to Zoom - How to Buy a Business in a Seller's Market
Jan 26, redacted:00 AM Eastern Time (US and Canada) redacted
There's a surge of business sellers, wanting to avoid losing to rising costs for labor and materials. They're hoping buyers will compete to pay a premium price for their company during what they tout as their "seller's market." Timing seems right, because there's also a surge of people looking to compete to buy SMBs.

Buyer competition enables some of the worst business buying mistakes.
A main reason why most searchers don't buy a business is they don’t, upfront, adequately express their value proposition. And that causes owners/sellers/brokers to be dubious.

Advance registration required, because I'm limiting the attendees so everyone has the opportunity to participate. After registering, you will receive a confirmation email containing information about joining the meeting.