Naming the vehicle
June 22, 2021
by a searcher from University of Pennsylvania - The Wharton School in Tulsa, OK, USA
Guys, putting together my search entity, and am a military guy. Was thinking about "Garrison Legacy Investment" or something similar, as "Garrison" is a military term that confers long-term strength and a large team (the definition of a Garrison is "a large, permanent military fortress"). However, "Garrison" is also my first name... any thoughts on the name, using my name in the name of the biz, etc.? Appreciate any insight on how you named your entity.
from University of Oxford in London, UK
I must admit that Garisson Capital sounds fantastic but have you thought about Squadron, Battalion, Legion, Praesidio...?
I am using simple "naming framework" when trying to name my businesses or projects 1.) real word + service i.e.Pineapple Advisors, I must admit that I am not a big fan of 2.) misspelled names especially in finance industry i.e. KRBN but it is nice and trendy. I like to use 3.) compound type names i.e. SafeInvest or blends (my favorite) 4.) Actinvest (like active investing) or Tradagra or TransTrade. 5.) Abstract names + service such as Arcoma, Ixtera,... are also interesting to explore. BTW my first venture was registered as an acronym like IBM, HP or GHC in your case (Garrison Haning Capital) but I wasn't able to get a .com domain - I used DBA trick to get the ball rolling. I will also check words with 6.) latin or greek roots and maybe mythological beasts, historic events, figures, etc.
from Harvard University in Nashville, TN, USA