Naming the vehicle

by a searcher from University of Pennsylvania - The Wharton School

3 years ago

Guys, putting together my search entity, and am a military guy.  Was thinking about "Garrison Legacy Investment" or something similar, as "Garrison" is a military term that confers long-term strength and a large team (the definition of a Garrison is "a large, permanent military fortress").  However, "Garrison" is also my first name... any thoughts on the name, using my name in the name of the biz, etc.?  Appreciate any insight on how you named your entity.

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9 comments

searcher from IE Business School

I wouldn't go for it because it includes your name, but having a military connotation is quite cool. I would go for an ancient language word with the same meaning. Matej suggested Praesidium which means Garrison in Latin.

3 years ago | like reply | 0 likes

intermediary from Harvard University - Harvard Business School

I wouldn’t use garrison. The military connotation is not immediate, but he connection to your name is. Moreover, seems that a lot of searches have a military angle in their name but I I can’t think of any instance where the military angle has actually helped get a deal across the goal line. Sellers want a fair price and certainty of close. Figure out a set of words that imply that for your name, and you might have a leg up … to the extent the name even matters.

3 years ago | like reply | 0 likes

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