Navigating Business Deals as a Woman
►EXECUTIVE SUMMARY 1) RUNNING A NONPROFIT FOR 20 YEARS IS REAL BUSINESS EXPERIENCE — FULL STOP: Tania managed budgets, raised revenue, and ran operations for two decades. The only difference between her and a "real" CEO is the tax status. Elliott saw it immediately. 2) THE ADD-BACKS WERE GARBAGE — AND THE BROKER MADE IT WORSE: Three weeks into the QoE, Elliott is manually reworking the SIM because the seller's broker couldn't tell a legitimate business expense from a personal junket. Football tickets as a business add-back. Come on. 3) MID-DEAL, THE SELLERS KEPT ASKING FOR HER HUSBAND: She's the buyer. She's the one with the personal guarantee on the line. And they're still looking past her to find the man in the room. Elliott had to have the real conversation. 4) ELLIOTT'S ADVICE WHEN BIAS SHOWS UP AT THE CLOSING TABLE: Don't blow the deal. Get in the seat first — because once you're the owner, nobody has a choice but to deal with you. Leverage comes after the wire clears. 5) SHE CLOSED. SHE'S CRUSHING IT. What could have derailed over optics and bad add-backs ended up clean. Tania's now running the business, doing podcasts, and owning the room. That's the whole point.