New Post Series - Insights From Investor and Acquirer Conversations

As the year comes to a close, it’s time for the classic “End of Year Reflection Post.”

But instead of just looking back, I want this to mark the beginning of something new: a series for 2025 where I share insights from the hundreds of conversations I have with acquirers and investors in the SMB space. (the name of the series is TBD ✍, feel free to make a suggestion!)

For the first post in this series, I’m starting with the single biggest takeaway of the year:

Building a story around your deal is key to fundraising!