Been a freelance email copywriter in the B2B, coaching High Ticket and eCommerce spaces.
For my first acquisition I am looking for eCommerce stores that have at least 50% of its business from Shopify using Klaviyo as the email provider.
Over the years have done email audits for eCommerce stores and many fail to add automations such as Welcome, Cart Abandon, Browse Abandon and Re-purchase. And if they do have them, they may have 1 or 2 emails.
Klaviyo suggests that proper automations can lead to a 20 to 30 percent increase in revenue, while those are more than reasonable, I’ll start out with a modest goal of achieving a 10 to 15% increase for my first acquisition. Then as I learn more about the store I acquire, then I can go from there.
This focus of mine isn’t just a random choice; it’s precisely where I see a huge opportunity for rapid growth, all thanks to my deep dive into email marketing over the years.
And it’s not just about emails. I’m also part of this incredible mastermind group that’s laser-focused on scaling product pages, squeezing out the best ROI by nailing the perfect message-market fit, and cutting down on ad costs.
What's more, I’m lucky enough to rub shoulders with some of the brightest minds in marketing. They're always ready to offer real-time advice and insights… A luxury that’s hard to come by without the right connections or a hefty budget.
While my main goal is to find and grow my own eCommerce business, I'm also open to offering my marketing expertise specifically to enhance eCommerce operations within this group.
I look forward to learning more since I am new to the acquisition side of things.
I see this as an opportunity to not only learn but also to contribute my background in marketing to our collective knowledge. I'm interested in how our different experiences can complement each other.
I look forward to engaging with you all, learning together, and finding opportunities to collaborate.
Warren