New "Zillow for Franchising" Platform Just Launched

Hi everyone,

I’m Alex Smereczniak, a serial entrepreneur and the co-founder of Franzy, a platform I built to solve a lot of the pain points I experienced (and many of you probably face) while navigating the franchise industry. Before Franzy, I co-founded 2ULaundry and LaundroLab, where we raised $33M in venture capital, sold 116 locations, and have 26 locations open and growing. I also saw firsthand how challenging it can be for entrepreneurs and investors to find the right business opportunities in a fragmented and often opaque market.

Franzy is designed to be the "Zillow for franchising," bringing transparency, data, and alignment to a process that traditionally relies on brokers, hidden commissions, and scattered information. It’s a platform where aspiring franchisees and buyers can research, compare, and connect with 3,000+ franchise brands, many of which are actively engaged and ready to connect with qualified leads.

Here’s why Franzy can be a game-changer for searchers:

1. 1.) Finding Acquisition Targets with Scalable Potential As searchers, we’re always on the lookout for businesses with sustainable cash flow and strong growth potential. The franchise industry contributes over $800 billion annually to the U.S. economy, and it’s ripe with opportunities for operators who want to scale quickly. Franzy helps you discover brands that align with your investment criteria and operational goals.

2. 2.) Eliminating the Guesswork One of the biggest challenges in searching is sifting through incomplete or outdated information. Franzy provides detailed brand profiles, investment data, and insights into the industries and territories where these franchises operate. It’s a data-driven approach to finding the right fit without spending months on cold outreach or vague leads.

3. 3.) Fostering Alignment from Day One Whether you’re a first-time searcher or looking for your next deal, alignment between buyer and seller is critical. Franzy allows you to define your ideal acquisition profile while providing franchisors with the tools to connect directly with buyers who share their vision. This creates a more seamless discovery process and sets the foundation for stronger partnerships.

4. 4.) Leveraging Resources Beyond the Platform In addition to connecting with brands, Franzy also helps you tap into a network of lenders, CPAs, and other service providers that can simplify due diligence and post-acquisition operations. These partnerships are built into the platform to add value for both buyers and franchisors.

If you’re currently searching or considering a future acquisition in franchising, I’d love for you to explore Franzy and share your feedback. It’s built for operators like us, and your insights will help shape its evolution. Please email me at redacted with any feedback or questions, I'm happy to help!

You can check out Franzy at Franzy.com.

Looking forward to hearing your thoughts!

Cheers, Alex Smereczniak