Outsourcing Deal Flow - Is anyone outsourcing the cold calling?

November 06, 2023

by a searcher in Bluffdale, UT, USA

Hey Guys. My name is Stratton Brown. I come the off market Real Estate world where we source everything through cold calling, texting, direct mail, and a little bit of email. I am looking for a business in the Home services space with over $500,000 in EBITA in the western US.

I just hired on 2 people to scrub google via instant data scaper, and use a Software called IG leads for more emails. My team started cold emailing last week and hasnt gotten a very good response. We are sending about 100 a day and have had 1 message back from a company that didnt fit the criteria I was looking for.

I have the phone numbers and emails of every company on the west cost who got a PPP loan as well from some other marketing we were doing for another company that I own.

I have cold called a handful of business owners and have gotten a better response with genuine conversations. Is anyone out sourcing the cold calling?

Reply by a professional
in Dubai - United Arab Emirates

Hi ^redacted‌ - not sure what the results have been in the last year or so, but I will add my comment that can potentially help others too: About cold email: 100/day is simply a low amount, you don't get accurate data fast enough and your decision making process around the campaign working or not will be skewed. I am not saying you need to blast out millions of emails every month, but higher volumes will be needed for sure, while keeping an eye on personalization to avoid compromising quality. A suggested approach that produced good results for us and many people we work with as a next step is this: Channel unresponsive leads through other outreach channels (manually or automate), these can be sms (keep compliance), social media and many others. Use a waterfall approach to get people through the system so you collect positive and negative replies at all stages. Most likely you will end up with reduced list of people who didn't reply to any kind of outreach message. Those are the people you can filter and reach out to via call to maximise efficiency on the phone and avoid calling someone who would have said yes to an email or text!

Reply by a searcher
from University of California, Berkeley in Seattle Metropolitan Area, WA, USA

I believe Luke tagged me in because I've offered business scraping from Google Maps results before, which I think can work. But not in every area. The people I speak to who have made headways with the cold/lead gen route seem to 1) do it over a long period of time, 2) build trust with those that are open to having conversations in an industry you enjoy learning about, 3) often those trusted people may string you along for a sale so do not wed to that idea -- instead, see if their vendors/suppliers or people that they trust have businesses who may be in a different situation that matches more closely with your timeline.

We don't often hear the broken deal details because they aren't sexy, but there are tons of searchers who try to arrange something with a seller they doubled down on who really had more interest in talking about a sale than having a need or strategy to do so in a manner that matches your###-###-#### months timeline. Dangerous wastes.

Network to network, really, so you do less cold-calling and instead talk with the people who know others in that same area you may be interested/have a thesis/learn further.

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