Owner outreach email subject line?

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September 24, 2020

by a searcher from Full Sail University in Milwaukee, WI, USA

What is the most effective (in opens) subject line for cold outreach emails to owners? I know some of you have to have already A/B tested this one...

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commentor profile
Reply by a searcher
from Harvard University in Cambridge, MA, USA
I just ran across this thread -- have been thinking a lot of about this. I like "Do you need a succession plan?" But I don't want to come across as selling a financial planning service or product. What we're all trying to avoid is the business owner thinking "this is just another salesperson selling a product I don't need". How about just using the name of the company you're reaching out to? Thoughts?
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Reply by a searcher
from Claremont McKenna College in San Francisco Bay Area, CA, USA
“Intro to Fmr SEAL” (just received this one)...I invest for several business owners, so I get pitched by searchers. Someone mentioning a special achievement such as pro sports or military background (Navy SEAL) will at least cause me to read the email.
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