Percentage of searchers acquiring B2C vs B2B businesses ?

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November 03, 2023

by a searcher from INSEAD in Paris, France

Hi all,
As a traditional SF in France I have always kept in mind that B2B businesses were the sole focus of searchers and investors but it doesn't seem to be exclusively the case.
I am just curious to hear your views on the percentage of searchers ending up acquiring a B2C business vs a B2B business. For searchers who ended up acquiring a B2C business, was it part of your initial strategy or just opportunistic? How did you approach traditional search fund investors ?

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