Performance Marketing for Legacy Businesses: No Retainers, We Cover Ad Spend

April 16, 2025
by a professional-advisory from Furman University in Atlanta, GA, USA
4th Quarter is a performance marketing company that covers ad spend, contributes our marketing expertise, and only gets paid if you generate new business. We see legacy businesses as "internet startups". That window replacement company or garage door service with loyal customers and proven product-market fit? They're sitting on untapped growth potential that most acquirers miss.
While you're focused on operations and financing (as you should be), we become your embedded growth team, investing our own capital in your digital marketing and only getting paid when you generate revenue.
Our "Invested Growth Model" eliminates the traditional agency headache: no retainers, no "hope it works" marketing budget, and no need to build an in-house team before proving the digital channel. We've helped companies like Roots grow from 100 to 11,000 investors and scaled Bidify from $70K to $1M ARR in just six months. The reason? Our team pioneered performance marketing on platforms like Facebook & Instagram, and we've refined a playbook specifically for bringing offline businesses online.
For searchers and owners of legacy businesses with solid fundamentals ($100K+ revenue, defined customer base), we offer a risk-aligned partnership that lets you focus on what you do best. You handle the operational excellence and customer satisfaction; we'll drive the new customer acquisition engine without distracting your team.
Happy to connect with any searchers looking to add digital growth to their post-acquisition playbook—because in today's market, every business needs to be an internet business, even the ones that have thrived without it for decades. 4thquarter.com