Customer Acquisition Cost / Customer Lifetime Value

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January 19, 2023

by a searcher from Rutgers-The State University of New Jersey-Newark/New Brunswick - Rutgers Business School in New York, NY, USA

For an Angel or VC Pitch, what's the best approach to discussing or depicting Customer Acquisition Cost (CAC) or Customer Lifetime Value (CLV)?

Slide examples would be incredibly helpful, but happy to take whatever advice others are able to offer if this is typically prepared for Q&A instead.

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Reply by a professional
from Harvard University in Boston, MA, USA
Hi Tasha, hopefully you'll find this piece on CAC helpful: https://www.driveninsights.com/small-business-finance-blog/how-to-calculate-cac-the-right-way-saas-metrics-playbook
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Reply by a searcher
from Rutgers in New York, NY, USA
Thanks Dave - very much appreciated.

Reading the article, it looks like for an early stage product, this would be best prepared back pocket for Q&A with general assumptions and a range of outcomes / scenarios. Welcome your thoughts and insights, particularly if you disagree or have any feedback to the above.
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