Post on Lead Generation for Search Funds

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Searchfunder.com is an online community of searchers, investors, lenders, brokers and other professionals. Over 80% of those involved in searchfunds maintain a Searchfunder account to help them network, hire, and mentor others.

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In addition to accessing the most active online network of business buyers, Searchfunder licenses research that is simply not cost effective for individuals. Access over 15,000 industry reports and 50,000 transaction financials. You also get monthly credits for contact information for your company sourcing campaign with the option to purchase more at drastically discounted rates. Searchfunder has pre-purchased access from these data providers in order to empower individual buyers and to help searchers level the playing field versus private equity.

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by an member from York University
in Toronto, ON, Canada

6yrs ago

Post on Lead Generation for Search Funds

A few people have asked me about my experience in creating leads for search funds and so I created a quick post (see link below) on how I go about this. It'd be great to get feedback and additional thoughts based on what you've experienced.

Link to the blog: redacted

Feel free to message me at redacted

Thanks,

Suthen

27 Likes

555 Views

reply by a searcher 6yrs ago
from IESE Business School in Lille, France

This is a great post Suthen, which will help a lot of Searchers. What I have heard from Searchers in Europe is:
1) Direct mail works fine, the higher the degree of personalisation (even handwritting) the better. Of course this is a tradeoff of quality vs time, but worth it (consider hiring an intern for this).
2) Combination of channels (go to fairs, meet with business clubs, reach out on LinkedIn, writte letters, emails, cold phone calls) work out provided it is coordinated and not overwheelming for the seller. Shoudn't close doors at the end, those are harder to re-open.
3) it is a reverse-commercial job for the Searcher: we have to sell our pitch to the Sellers, we havd to convince them... to sell. This is a counterintuitive but crucial point

reply by a lender 6yrs ago
from Florida Atlantic University in Port St. Lucie, FL, USA

Thanks for reminding us that most new connections on LinkedIn respond on the third follow up message. It still boggles my mind why people connect and then don't respond. If they only realized that there is potential business behind most messages...