Post on Lead Generation for Search Funds

intern profile

August 23, 2019

by an member from York University in Toronto, ON, Canada

A few people have asked me about my experience in creating leads for search funds and so I created a quick post (see link below) on how I go about this. It'd be great to get feedback and additional thoughts based on what you've experienced.

Link to the blog: http://www.suthensiva.com/posts/lead-gen-for-search-funds

Feel free to message me at redacted

Thanks,

Suthen

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commentor profile
Reply by an investor
from Illinois Institute of Technology in Pasadena, CA, USA
As a business owner now (life after search), I was deluged by letters, emails and calls wondering if I was interested in selling my manufacturing company. Most all were discarded. However, the few letters in which it was evident the sender had done homework generally warranted a return call or response.
Homework that targeted us included information that we were about to lose an account, a sales person was interviewing at a competitor, or some other "insider" competitive information that caused us not to discard the overture, but follow up. Many dialogs started with senders doing their homework.

Tom Korzenecki

Principal Managing Director

Grand Avenue Capital Partners, LLC
Investment Bankers###-###-#### Member FINRA SIPC
Pasadena, California USA
###-###-#### direct
skype: tom.korzenecki1
www.gacpllc.com
redacted redacted
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Reply by a searcher
from IESE Business School in Lille, France
This is a great post Suthen, which will help a lot of Searchers. What I have heard from Searchers in Europe is:
1) Direct mail works fine, the higher the degree of personalisation (even handwritting) the better. Of course this is a tradeoff of quality vs time, but worth it (consider hiring an intern for this).
2) Combination of channels (go to fairs, meet with business clubs, reach out on LinkedIn, writte letters, emails, cold phone calls) work out provided it is coordinated and not overwheelming for the seller. Shoudn't close doors at the end, those are harder to re-open.
3) it is a reverse-commercial job for the Searcher: we have to sell our pitch to the Sellers, we havd to convince them... to sell. This is a counterintuitive but crucial point
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