Proprietary Search: Letters vs Calls vs Emails

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September 06, 2023

by a searcher from Loyola Marymount University in Santa Barbara, CA, USA

Any evidence on the effectiveness of writing letters vs calling prospective sellers? Curious if there is research to back a change in strategy.

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Reply by a searcher
in Stafford, UK
Why not both? Call and follow up email or the other way around. Every seller is different and have own habits, best to be sure to be audible.
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Reply by a searcher
from University of Southern California in Atlanta, GA, USA
In general research supports multi channel approaches. Not a question of either or. They are complimentary.
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