I'm interested to understand why revenue ranges are so often included in search criteria.
For example:
$###-###-#### million in Revenue
$2-10 million in EBITDA
Minimum 10% EBITDA margin
What does including the revenue range add to the screening effectiveness? To me it seems redundant, but perhaps I am missing something.
Reasoning behind including revenue range in search criteria?
by a searcher from University of Southern California
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Aim for simplicity in your messaging in outbound emails and on your public facing website/materials. You don't want people who would otherwise be good targets self-selecting out because they erroneously think they don't meet your criteria (it happens), so they just ignore your email. It's incumbent on you to communicate in way that is disarming, informative, and non-judgmental.