Recently acquired struggling rental business

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July 09, 2025

by a searcher in Ohio, USA

An acquaintance recently purchased an event rental business (tents, chairs, etc) via SBA loan. The business is facing difficulty generating similar revenue as the old owner, despite using the same marketing agency and having similar website metrics. I am looking for anyone who (1) is in the industry and has growth experience, (2) has faced similar challenges for similar businesses, or (3) has expertise with turnarounds, workouts, etc.
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Reply by a professional
from Northwestern University in Chicago, IL, USA
I’d be more than happy to chat and answer any questions you have! Please reach me out at redacted
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Reply by a searcher
from University of Minnesota in Tampa, FL, USA
What % of the revenue is generated via the website? How are the non-website metrics? Maybe the owner was pumping Google Ads/LSA heavy as lead gen? If you're not getting the same rev you must be having a drop off in your funnel somewhere, metrics are not likely "similar"
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