Recommendations the Marketing/Sales books relevant to the search process
March 23, 2021
by a searcher from University of Cincinnati - Carl H. Lindner College of Business in Bear, DE, USA
One of the searchers mentioned in the Booth ETA conference mentioned that after the first three months of his search, he realized that the search process is 80% sales and marketing. So, he stopped and read a few marketing and sales books. So, wondering if anybody has any recommendations on the books that could be helpful with the search process.