When buying an SMB, relationships matter as much, if not more, than financials
Why?
Well, this isn’t just a transaction
For the seller that is
Chances are they've run the business for the last 5, 10, 15, 20 or even 30+ years
This business is often their identity
It's their life's work…
Not to sound too cliche, but literally, it's their baby
So with that in mind, how do you make sure they want to sell the business to you over someone else or even PE?
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Open communication - no hidden agendas or legal jargon. Just honest conversations about hopes and goals
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Shared values - a focus on people, community, and values, not just profits
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Personal connection - meeting in their hometown dive over beers, not just paperwork in a boardroom. Getting to know their families and aspirations after selling
Make it known to the owner that this business will be your life for the foreseeable future
You care about the seller, their business, its employees, and its legacy
This foundation of trust and respect enables crafting a deal that works for both parties
You might even find that a seller will WANT to sell the business to you over faceless PE shops or strategics
Even at a lower price!
The myth is you must be ruthless in deals
The truth is lead with empathy, vision, and ethics - and relationships will thrive