Reminder: Who you do business with is crucial! What you do as well, but no so much.

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June 02, 2025

by a searcher from IESE Business School in Barcelona, Spain

I posted this a while back and it didn't get much attention but my day-to-day is a constant reminder of this. I initially posted: "Reminder: Who you do business with is crucial, not so much what you do" ... and I changed it to what you see above. Spend time getting to know your business partners, investors, and key employees, it is crucial.
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Reply by a searcher
from Binghamton University, State University of New York in Dix Hills, NY, USA
Absolutely, business is rarely just about the product or service; it's about the people behind it, and misaligned values or poor character can sink even the best idea.
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