Converting Alcohol to Non-Alcoholic Mocktail beverages - hospitality industry

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by a searcher from University of Melbourne
in Melbourne VIC, Australia

2w ago

Converting Alcohol to Non-Alcoholic Mocktail beverages - hospitality industry

Hi everyone, I'm currently considering purchasing a beachfront seafood restaurant in a popular tourist location in Queensland. The business appears financially attractive, and I'm interested in submitting an offer. One aspect I'm assessing is that alcoholic beverages currently account for approximately 20% of total revenue. Due to personal and religious commitments, I would prefer not to sell alcohol and would instead replace the offering with premium non-alcoholic beverages, mocktails, specialty drinks, and similar alternatives. I'm seeking feedback from anyone who has experience operating, purchasing, or consulting for hospitality businesses that have removed alcohol from their menu or considered doing so. What should I expect - How significant the impact on overall sales and profitability? Will the non-alcoholic alternatives be able to recover some of the lost revenue? In a tourist-focused beachfront location, would removing alcohol be considered a major commercial risk? I'd appreciate hearing from anyone with firsthand experience or industry knowledge. Thank you.

1 Like

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reply by a searcher 2w ago
from University of Utah in Irvine, CA, USA

Hi Asim, this is a tough one. I’ve never replaced alcohol with non-alcoholic beverages, but I have a lot of experience in the space. 20% is not a high percentage, but it’s not just the fact that you will have to replace alcohol sales, but also people who come in for food and drink alcohol. So you will likely lose food sales as well, which will likely significantly change the business. I agree with an earlier comment that the risk is high enough that it may make more sense to look at another deal. Unless, of course, you love the location and have a solid plan to grow sales by tweaking the brand, which could be menu, vibe, etc. It’s a tough one but just be sure to think through all potential implications.

reply by a professional 2w ago
from Dartmouth College in Cary, NC, USA

Thanks ^redacted‌ for the tag. From many conversations I had in similar situations - alcohol is about alcohol, not the taste of alcohol. This could really only work, I would think, if there's a large population of people like you who don't want alcohol for religious reasons. Otherwise, I don't see it.