The roll-up is one of the most seductive ideas in SMB acquisition. Buy one business, bolt on another, then another, and compound. The reality of a second acquisition is a lot harder than the spreadsheet suggests. This Thursday, July 16 at 12 PM ET, I'm co-hosting a session with @redacted‌ of PROX Search Capital on growth through acquisition, when buying again actually creates value and when it quietly destroys. This is a practitioner's view rather than a theory lecture. We'll get into: - Whether your first business is really a platform or just a strong standalone. - The real costs of an add-on that most searchers underestimate: integration, management bandwidth, culture, and systems. - What changes the moment you go from operator to acquirer of additional businesses. - How to know whether a second acquisition is the right move at all. Most second acquisitions shouldn't happen. This session will help you know if yours should. Date: Thursday, July 16 Time: 12 PM ET Register here: redacted