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by a searcher from Harvard University - Harvard Business School
in Dallas, TX, USA

7yrs ago

Sales & marketing

any of you all ever spend any money on sales & marketing consulting?

4 Likes

172 Views

reply by an admin 7yrs ago
from Stanford University in Honolulu, HI, USA

Max Sadler's interview may be a good reference for you: redacted

reply by an investor 7yrs ago
from University of Canberra in Perth WA 6000, Australia

Hi Andrew- it really depends on what your business does, the kind of market it is targeting and what your own business model is. Also - be wise to what stage of the business life cycle you are in. I have had many clients use S&M consultants very successfully (again choose the right one that will not just tell you what you want to hear), and others that have wasted lots of $. In one case I asked my client "what would S&M consulting help you with?" they responded "More sales." My next question was: ""and if you got an uplift of 10% in sales, what would happen?" He said: "We'd not be able to cope and our systems would fail us." So some times you have to do other things first in your business to get it ready for any successful S&M uplift.

If your business is in the services industries (i.e. legal, accounting, financial services etc - B2B kind of thing), then be careful what you are expecting from S&M Consulting. You are probably better off developing a relationship/distribution/channel plan to build pipeline and leave the S&M strategy for more positioning and brand development messaging rather than expecting sales to come from any investment in that area.

All stuff that a good S&M Consultant should be talking to you about.