Script for seller calls?

July 08, 2025

by a searcher from Northwestern University in Chicago, IL, USA

I am starting my direct mail campaign now, and I am a bit uncertain about what I should say when a seller reaches out. I have little sales experience. I know buying a business is about relationship building, so I don't want to ask too many technical questions too early. Should I try to make small talk and work in qualifying questions? Should I lead with a few qualifying questions and then just get them talking about their business? My current plan is to spend 30 seconds or so telling them about work I've done that prepares me to run their business, then to ask them to tell me about their company and what they like about it. Does that sound like a good plan? What have y'all done and what worked?

Reply by a searcher
from Northwestern University in Dallas, TX, USA

Here is my first call (30min) playbook: - **Tell me about your journey and what led you to create {Company Name}?** - - **What was the problem you were solving, and for whom?** - - **How has the business grown since you first started?** - - **How are you thinking about the future of {Company Name}? What are some of your priorities/pressing concerns?** - - **Do you have any questions for me?** For me, the first call is about building rapport and getting enough info to rule it out (3/4 often give an opening to ask about size if they haven't already offered it).

Reply by a searcher
from Northwestern University in Phoenix, AZ, USA

go talk to a few owners that are not targets, and dont have an agenda to buy their business. spend your first few email campaigns and calls just getting to know owners and the industry. you can practice your pitch on low pressure calls without any expectations. good luck Wildcat

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