Searching in Africa

searcher profile

March 05, 2018

by a searcher from IE Business School in Arusha, Tanzania

Dear Searchfunders,

I would appreciate your feedbacks on a few thoughts I am having regarding searching in Africa, where I am planning to focus.

My first observations about searching in Africa are the following:

1) Africa seems to differ from US and Europe as it do not really has a real population of baby boomers. The continent is still young and its youth population is expected to continue growing in the coming decades.

2) SMEs in Africa seems to be too small (by African standards) while many of its middle size to large companies tend to be of equivalent size with the SMES in US and Europe.

3) Conscious of this fact (2), some private equity companies focusing on Africa tend to target companies similar to those targeted by potential searchers, which could lead to some competitions, although the market seems large, given the size of the continent.

In consequence of the above it seems like Searching in Africa might required some adjustment compare to Searching in US/Europe. I think in particular about the followings:

a) Search areas should focus on regions with an abundant population of foreign SME entrepreneurs thinking about cashing out, on advance economies such as South Africa or on markets traditionally targeted by local PE or Africa-focused PE.

b) African-focuses PE could be good partners during the acquiring round for a Searcher, and could therefore be a part of the initial investors, but they do not know the model and might be reluctant to invest in it.

c) African Searchers might have to focus on smaller companies than their US/EU counterparts. Here I think about an enterprise value of 1-5 million and a 10%-30% EBITDA (given it is a fast growing region)

d) Given that in some regions of Africa, distressed companies are available and are often in this situation due to mismanagement (case of many state companies which were then privatised for instance), I also feel that turnaround cases could be considered in situation where such distressed companies (due to mismanagement) are available in Africa.

Are these things making sense? 

Thank you Kind regards, Hubert

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commentor profile
Reply by a searcher
from Northwestern University in 195 Santa Clara Ave, Oakland, CA 94610, USA
Yeah I had looked at this quite a lot when I considered searching in Africa – the concept is newer there than it is in South America (Brazil, Chile) and India where things are not even easy, so you can imagine how tough it is. Jane Kaggwa now CEO of Aquavita Limited in Kenya was first to search in Africa. She found nothing that fit US/UK description of companies because we don’t have enough of those companies so was 1st to do the “Search-to-start” model where she convinced her European investors to fund her new company Aquavita (It’s incredibly more difficult to get US individuals to understand value of investing in African companies, possibly because of proximity). I then worked with Kobbina Awuah of HBS in Ghana who founded Peak Investment Capital to buy much smaller companies ($200K valuation, not $3-15M as is official SF recommendation) and inject working capital and new management to grow them 10X, that’s some serious ROI. Now all these are very different from original SF – we have to convince EU, US and then African investors to trust us to design models for the companies that exist on our continent, not copy-paste SF and PE/ VC models from US/ UK and get the really poor ROI that is the reality today.
commentor profile
Reply by a searcher
from INSEAD in 10 Rue de la Chasse, 77000 Melun, France
Dear Hubert,

IMHO, your statement of facts is absolutely correct. I would only add a downer, though: because Private Equity funds are mostly self-defined by their risk appetite, bringing them to invest in the search model is probably even harder in Africa. They'd be compounding currency and country risk with relatively smaller track record of the young manager.
Distressed situations are a totally different ball-game in terms of risks and time horizon and most actors only do that (it's financial engineering and asset negotiations, not value creation through management), some exceptions come from trade buyers but not many.
As a matter of fact, cost of capital is so high in most countries that the option of starting from scratch might be a less risky situation than delving into the intricacies of distressed companies: I encourage you to research (and maybe contact) Jane Kagwa (impalainvestmentholdings), whom I met in one of the Search Fund conferences when I started my own endeavor.

All the best,
Amine Chabbi
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