I was recently talking with a small business owner. He does just under $2 million in revenue and is looking to grow it to $5 million in a few more years. While that may be optimistic, what really surprised me was his comment that he knows what the letters, "EBIDTA" stand for, but he'd like to learn more. He's been working with his accountant to understand them. I've also asked owners who are looking to sell if they understand the term Seller Discretionary Cash or Seller Discretionary Earnings. Response is something like, "Yeah. I saw that on BizBuySell. What is that?" As you search for companies to buy, Maybe these represent little gems that can be purchased at reasonable prices. These owners are not MBA graduates from big name universities. They are often great sales people, having built their businesses from scratch, one customer at a time. They don't readily understand all the financial stuff that a searcher does. That's why they often hire brokers and others that take a good portion of their money in the sale and drive up the price.