Selling B2B Services to Holding Companies

June 04, 2025
by a searcher from University of Minnesota - Twin Cities Campus in Marysville, WA, USA
Hi everyone! I recently looked at a business that provided corporate wellness consulting, and their entire client list was made of holding companies. Essentially, the business would get a contract with the holding company to provide services to each of the companies in their portfolio, so the business was getting 5-20 clients with each contract signed.
For those of you that own multiple companies, what are your thoughts on this model? Would you hire a consultant to work with your entire portfolio of companies? If so, what are some key considerations you'd have when it comes to offer, selecting a consultant, delivery structure of the services, etc? Open question, so take it wherever you'd like!
from University of Pennsylvania in Bellevue, WA, USA
from University of Pennsylvania in Bellevue, WA, USA