Send Physcial Letters

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May 06, 2025

by a searcher from Purdue University in Indianapolis, IN, USA

Hello everyone, I am looking for cost-effective solutions to send physical letters to target companies. Any recommendations or tips? Thank you! Nick
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Reply by a searcher
from INSEAD in San Francisco, CA, USA
IMO quality > quantity when it comes to letters, otherwise you are going to get tossed into a trash pile along with the coupons. I do it by hand and it doesn't take too much time. The real time / money suck is sourcing high-quality leads. I'm running a direct mail + cold call campaign and my all-in cost is ~$3.79 per letter. Of that, $1.22 are hard costs (like postage) while the remainder are soft costs ($10/hr VA time, Zoominfo license, Hubspot). I've sent out a total of 886 letters (474 unique) so far. My response rate is ~15.4% which comes out to $46 per response and my conversation rate is ~$32.9% or $140 per CIM/active opportunity. Happy to chat if you want to learn more!
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Reply by a searcher
in Miami, FL, USA
I’ve done letters in the past and it was a great source of deals / leads. By saying. “Cost-effective” and “targeted” you probably should just do it yourself unless you’re sending in the thousands.
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