Should I Buy a Flower Shop?
Flower shops are pretty terrible businesses by any measure. The structural flaws are massive: perishable inventory, brutal seasonality, high churn, easy substitution, and discretionary spend. The median shop sells for about 2x SDE on only ~$100k of earnings (according to BizBuySell). Normally I'd stop there, but it's a highly fragmented and stable $8B market. 37,000+ shops nationwide, with interesting reocurring demand characteristics despite seasonality. If anyone here owns one, please DM me. Some florists have surprising SDE too...here's a few: - $690k SDE florist selling for 1.3x (redacted - $450k SDE florist selling for 3.1x (redacted - $320k SDE florist selling for 1.8x (redacted - tiny SDE florist in my backyard (redacted Although the industry is flat, IBISWorld claims "mobile-first storefronts" are the new "center for customer acquisition". But almost none of these 37,000 shops have one. So can tech open up a pocket of growth in this otherwise dormant industry? If so, could be an attractive opportunity. Building the tech is actually super cheap and easy. Just to prove it, I went ahead and built it for fun (perenny.co is my experiment, it's an agentic mobile storefront to make ordering flowers frictionless for consumers.) If it works, might go buy some flower shops next ;) I describe exactly how I built this and then giveaway the entire architecture on my free newsletter -> redacted You can use my "AI agent starter kit" to build your own iMessage worker to qualify leads, book calls, or make sales. Cheers, David