Suggestions for market research on niche segment of the industry?

September 10, 2020
by a searcher in Los Angeles, CA, USA
Currently reviewing an opportunity in a niche segment of the financial services industry. What are the best tools/tactics to get a better understanding of the offering from the perspective of the overall supply chain, interdependencies with suppliers/vendors....and of course competition? Essentially trying to understand what the "whole pie" looks like. Since it's niche, the IBIS world offering is N/A.
from University of Wisconsin in Los Angeles, CA, USA
from Colby College in Boston, MA, USA