Tariff Time Diligence

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April 07, 2025

by a searcher from George Mason University in North Carolina, USA

Dealmaking just got a whole lot harder. We’re on tariff time now. If you're under LOI or searching to buy a business, you need to ask the right questions for this new environment. Tariffs will kill some deals and present opportunities for others. Understanding real-time data is critical, but also reviewing historical data on how the target fared during prior slowdowns.

Every industry and target will be impacted differently, and even the least physical / most digital service business will be affected as customers are impacted by the changing economy. Here’s a list to supplement your diligence. Questions: • How is the business impacted by tariffs? • What’s the hit to gross margins? (by product and segment) • What’s the plan to address cost increases? (absorb, pass through, cut elsewhere?) • Relative to competitors, is the business uniquely exposed or uniquely protected? (maybe it’s a winner) • What’s the exposure by supplier? (examine last 2 TTM periods of spend, by product and country of origin) • What’s the exposure by customer? (examine last 2 TTM periods of sales, with industry/segment and location) • Are alternative suppliers available and being pursued? • What supply chain disruptions have occurred or are expected? What’s the contingency plan? • What import/export regulations affect the business, if any?
• How did the business perform under prior administrations when tariffs were imposed? Or during the last recession?
Documents: • Supplier contracts (look at price escalation, force majeure, termination). • Customer contracts (same – may need to deploy them). • Communications with suppliers (look for disputes, price hikes, terminations, slowdowns). • Communications with customers (look for disputes, pullbacks, pricing issues, bad debts). • Import/export licenses, permits and compliance procedures. • Any past or current investigations or disputes related to customs or trade laws. What would you add to this list?

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commentor profile
Reply by a searcher
from INSEAD in Kirkland, WA, USA
Remember that looking at suppliers is not enough to understand cost increase impact.

1) Don't forget to study the inputs' inputs, and sometimes even the inputs' inputs' inputs. I was looking at a company where the owner told me there would be no impact because their suppliers were based in the US. However, the intermediate goods are made of aluminum, so the company may not be paying tariffs, but their suppliers (or maybe their suppliers' suppliers) sure are so prices are likely going up anyway.

2) Domestic suppliers may raise prices to a point where they're still lower than all-in cost from a foreign supplier but higher than they were.

Regardless, I agree with Edward above that a pause may be prudent if you're able. I've seen lots of "there's always uncertainty" on this forum, but we're currently at an all-time high for global economic policy uncertainty (https://www.policyuncertainty.com/). Higher than COVID, higher than the great financial crisis, higher than post-9/11, higher than the Asian financial crisis.
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Reply by a searcher
from University of Illinois at Urbana in Champaign, IL, USA
Realize that this is also a moving target. A lot of these tariffs will either a) not really be implemented or b) change over time. This is not a new stable economic climate. It's really just a new risk and level of uncertainty. That being said, some of the things going on right now can kill a business even if it the "obstacle" is only in place for a few months.
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