The # 1 mistake entrepreneurs make:

professional profile

April 01, 2025

by a professional from The University of Texas at Austin - Red McCombs School of Business in Austin, TX, USA

Forgetting to pay themselves first.

Too many business owners set prices to cover costs and forget their most important cost: themselves.

Let's fix it:

  1. Start with your salary. How much do you need to live sustainably?
  2. Add your business costs (team, materials, overhead).
  3. Include a profit margin, growth requires reinvestment.

If your pricing doesn’t pay YOU, it’s not sustainable.

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Reply by a professional
from The University of Texas at Austin in Austin, TX, USA
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