The # 1 mistake entrepreneurs make:
April 01, 2025
by a professional from The University of Texas at Austin - Red McCombs School of Business in Austin, TX, USA
Forgetting to pay themselves first.
Too many business owners set prices to cover costs and forget their most important cost: themselves.
Let's fix it:
- Start with your salary. How much do you need to live sustainably?
- Add your business costs (team, materials, overhead).
- Include a profit margin, growth requires reinvestment.
If your pricing doesn’t pay YOU, it’s not sustainable.
from The University of Texas at Austin in Austin, TX, USA