The ROI of Relationships in SMB Acquisitions

Have you ever heard the phrase, “Your network is your net worth?” It’s an almost omnipresent cliché when around professionals of almost any industry. It’s been repeated so often that it doesn’t resonate the same way that maybe it used to. We teamed up with ^redacted‌ to illustrate why "pounding the pavement" is a core function for business owners and acquisition entrepreneurs. Conceptually, building a network sounds self-evident— the more people you know, the more opportunities you’ll have. And this is really the simplest form of what building a network means, regardless of its professional or personal purpose. But we’d like to examine the entire concept of building a network, as it relates to your small business. Fundamentally, we believe that relationships don’t just create opportunities and “open doors”, they are truly the lifeblood of your personal and professional life as an acquisition entrepreneur, W2 employee, or small business owner. While often touted as a vitally important element of your W2 job, the potential rewards of a strong network in small business and entrepreneurship through acquisition (“ETA”) are exponentially higher. Yet, many times the network is forgotten in favor of higher perceived value activities and tasks for a few common reasons: - Networking is extremely tedious and time-consuming, especially in the common W2 setting - Networking can be unproductive if in the room with the wrong people - It’s difficult to ascribe a direct monetary value to networking Check out our article and let us know what you think 👇 https://smbootcamp.beehiiv.com/