Thoughts on Search Strategy - Compete Where You'll Probably Win

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by a searcher from Northwestern University - Kellogg School of Management in Los Gatos, CA, USA

I know from searching a lot that it's easy to lose your way. Having a set of search principles to bring you back to practical reality is really helpful. I never had that, but have discovered some I wish I'd adhered to more closely.

Here's a few related ones that might help.

Compete where you'll probably win,

This actually means a few things. Fish where the fish are. That one's obvious. But there's more to it. But just as importantly, fish where the fish are hungry.


Don't compete where you'll probably lose.

Compete where you .

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