Tips for Building a Strong Go-To Market Strategy in 2021

While I'm an active search fund investor across all sectors, my day job has always been about founding, leading, and running go-to-market for SaaS & GovTech companies.

I was recently interviewed by Serent Capital (lower-middle market PE with $3B+ management) on tips for building a strong go-to-market strategy in 2021.

I thought folks might enjoy the read as a lot of the tips are relevant regardless of industry & type of business.

https://www.serentcapital.com/news/govtech-building-a-strong-go-to-market-strategy-for-2021/

As always, let me know if I can help (DM or redacted )