Unexpected upside

March 31, 2021
by a searcher from Voronezh State University in Moscow, Russia
It will be very exciting to hear from “veteran” searchers: did you experience unexpected upside (positive effect you did not took into account initially) in your investments? What was it?
Thank you!!!
from University of Virginia in Richmond, VA, USA
The biggest surprise benefit has been how much just organizing and focusing on certain processes can improve bottom line performance and share growth. In my business just adding a CRM system is making my sales staff much more productive and it's making my efforts to oversee them more productive. Adding a chat feature on my websites like Broadly improves customer engagement so that fewer leads fall through the cracks. I didn't expect these low hanging fruits to create the amount of value they did so quickly.
from Concordia University in Toronto, ON, Canada