Update to Microsoft filtering causing BIG drop off in email deliverability

by a professional

1 month ago

Hi all,

We have noticed a big drop off in cold email deliverability and response rates over the past 1-2 months.  After digging in, it appears to be tied exclusively to recipients with Microsoft accounts.  Based on what we are hearing, Microsoft has updated there filtering algorithm which is directing a lot more email to spam.

Is anyone else running into this, and if so, have you discovered any workarounds?

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professional from Ohio State University

You need to have proper DNS configuration, warmup, and sending limits per domain. Gmail and Microsoft are still the top choices, just need to stay within their (unwritten) boundaries to avoid getting marked as spam. We handle all of this for our users on https://widereach.ai - feel free to book a demo to see if it's a good fit for your outreach goals.

3 weeks ago | like reply | 0 likes

searcher

Following

1 month ago | like reply | 0 likes

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