Purpose: Veteran ETA Day Zero is a high-impact, three-hour education and orientation event designed to introduce Veteran students and alumni to Entrepreneurship Through Acquisition (ETA) as a viable pathway to business ownership, growth, and eventual exit. Hosted in partnership with university Veteran groups and ETA clubs, Day Zero creates an accessible entry point for Veterans exploring ownership, succession, and long-term leadership opportunities. The Model: Owners in Honor partners with host universities and local ecosystem leaders to deliver a localized, community-driven experience that reflects regional markets, industries, and capital access. Each event blends national ETA best practices with local insight, ensuring relevance, credibility, and actionable next steps for participants.