Hi all,

I’m new to the forum and to the ETA world in general.

I’m a marketing exec for a national D2C manufacturer with a strong online presence. My core strength are in SEO and marketing ops, but I’ve been in a marketing management position for 3 years and I’m good at bringing people with the right skills together to build something great.

I feel like I’m ready to take my skills and apply them to my own business through an acquisition.

I read in the HBR book on buying a small business about the target being enduringly profitable. As I embark on my search, I’d love to hear from you pros on what the exact properties I should be looking for to help refine my search.

As an aside, I’m currently preparing an LOI for a residential kitchen design showroom. Should I skip because it’s not currently operating on any recurring revenue? I believe I can build up the recurring revenue side, by working with fixer uppers and interior designers, but should I be looking elsewhere?