What Buying a Business Really Takes: Elliott Holland on Seek Go Create
Originally recorded with Tim Winders on Seek Go Create. ►EXECUTIVE SUMMARY 1) ACQUISITIONS ARE MULTI-LAYERED: First-time buyers find the process confusing and risky. Due diligence is how you turn that gamble into a step-by-step process. 2) SUCCESS AND MONEY ARE NOT THE SAME THING: Elliott's definition of success, and how his own path through struggle shaped the way he advises buyers. 3) WHAT BUYERS AND SELLERS MUST KEEP IN MIND: Practical rules for both sides of a small and medium-sized business deal. ► CHAPTERS 0:00 Introduction 3:29 What Elliott does 6:28 The complicated path to business 15:07 Finding his path 18:55 Defining success and money 24:50 The struggles of the underprivileged 31:04 The Harvard experience 35:10 Working with small and medium-sized businesses 38:31 Running a business to success 44:35 Deal stories 49:20 What buyers and sellers must keep in mind 56:10 The field of business 59:05 On creating ► ABOUT ME Elliott Holland is your secret weapon for mastering deal-making. With 15+ years in small business acquisitions and an Ivy League background from Harvard Business School, he combines deep expertise with hands-on guidance. From crafting offers to closing deals, Elliott is there every step, offering tailored support to help you succeed.