What have people found most successful in outreach?

by a searcher from Boston University - Questrom School of Business

1 month ago

I'm trying to make sure I'm approaching the owner and not their employees. Many of these small businesses have shared inboxes, outside of trying to guess the owner's email (with some success), are there any searchers out there that have succeeded from other methods? How do you ensure you're not setting off alarms with employees on outreach? Am I overly concerned about this?

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13 comments

searcher

As an intern at a search fund in Singapore, I have been handling cold outreach and experimenting with different methods. So far, cold calling and directly getting through to the owner has yielded the best results. Using cold emails has led to mixed results but, I’ve found that positioning myself as a potential investor when writing to the company's shared email/WhatsApp (the main messaging app here) increases my chances of getting through to the owner without raising concerns internally.

After reading the comments here though, I will definitely try out the personalised snail mails. Appreciate the discussion!

3 weeks ago | like reply | 0 likes

searcher from Brigham Young University

Thanks

1 month ago | like reply | 0 likes

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