I completely agree on the importance of customer acquisition strategies. I enjoy helping acquirers build a financial model for customer acquisition costs (CAC) and implementing it through digital marketing.

In addition to acquisition, focusing on retention is essential. A well-rounded retention strategy can include: - Personalized content and offers for customer segments. - Proactive customer support to address issues promptly. - Loyalty programs to incentivize repeat business.

By combining tailored acquisition and retention strategies, acquirers can unlock growth potential in their newly acquired businesses. I'm always interested in learning from others' experiences in these areas.

I feel that, amazingly, this is still an underrated and underutilized area. Marketing post-acquisition (as well as finding out what is being done on that front pre-acquisition) needs to be talked about and enacted much more. The web/social media/SEO/etc. are basically the greatest marketing ROI the world has ever seen. I'm happy to have my brain picked further on these topics. redacted