What marketing has worked for you?

searcher profile

June 04, 2025

by a searcher in Houston, TX, USA

What has channel of marketing has had the best engagement from owners looking to sell?
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commentor profile
Reply by a searcher
in Chicago, IL, USA
Depends on your industry, in manufacturing (my industry), these owners aren't on social media at all, and barely touch platforms like LinkedIn. It may be different depending on your buy box. For my industry, direct mail = best terms/price, and you can engineer a killer response rate, but will have the most painful DD as off market deals always need some housekeeping. Your question has quite a bit of nuance.
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Reply by an intermediary
from University of Wisconsin in Madison, WI, USA
Direct mail and Organic Social Media. Marketers are expecting Organic Social (video specifically) to have a unique window of opportunity this next 24 months on LinkedIn and Meta. Alternatively, Cold Email (including AI-driven cold email) is perhaps the most crowded and overused channel for owner engagement.
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