What should go into an introductory one-pager? Business Owner vs. Broker

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by a searcher from The University of Michigan - Stephen M. Ross School of Business
in Portland, OR, USA

8mos ago

What should go into an introductory one-pager? Business Owner vs. Broker

Hello again friends, What are the key elements or information that should go into a simple introductory document to be sent to business owners? or brokers? My goal would be to get a business owner thinking about selling their business to me and open to further communication. For brokers, the goal would be to have them consider me a viable buyer for some of their best businesses before they go public with them. Are these the right objectives? What are some good formatting tips for such a document?

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reply by a searcher 8mos ago
from HEC Montréal in Montréal, QC, Canada

Well, brokers and sellers will most likely receive tons of those one pagers / intro documents. If you want yours to get their attention, you need to find ways to set your profile apart from the crowd.

reply by a professional 8mos ago
from American University in Irvine, CA, USA

I agree with the above. In either case, a good track record of buying and growing businesses is always helpful. If you have good ROI metrics, I would include those as well.