What strategies are working for finding off market deals?

December 22, 2022

by a searcher from Widener University in Jefferson Township, PA, USA

What strategies are currently working for getting off-market deals under LOI in both the digital marketing or health care services spaces (or any service related industry)? I know most will recommend some form of automation. However, I wonder if these tactics actually perform any better than old fashioned cold calling and door knocking? Does anyone have recent experiences? Thank You.

2 Likes

18 Replies

313 Views

Replies

Reply by a searcher
from University of Wisconsin in Los Angeles, CA, USA

Private deal sourcing is hard, so the more strategies you use the better. I use a combination of digital marketing, email outreach, in-person networking at events, working your network, and cold calling. I also think it helps to show your knowledge on the industry and make yourself a valuable resource to potential sellers - they want to make sure their business is in good hands and some may want to just bring on an equity partner. As part of that, read up on the industry, build knowledge, and come up with a game plan to grow a business in the space.

Reply by an intermediary
from The University of Chicago in Rockford, MI, USA

I have found that cold calling is not worth the time and effort. I might get 2% of business owners on the phone, and in 100% of cases they are irritated that I have interrupted their day. I am seen as a telemarketer, not a potential business partner, at that point. I have had some luck in throwing meeting notices onto owners calendars###-###-#### % of the time they show up. This hasn't turned into an LOI though. I only use this strategy for businesses that are somewhat pre-vetted and I'm confident are a decent target.

+16 more replies.

Join the discussion