What’s One Thing You Now Look for in a Deal That You Didn’t Prioritize Early On?

When most of us start searching, we focus on the obvious things: Revenue, profit margins, and growth potential. But after looking at enough deals, you start to realize: There are other things that matter just as much. Sometimes even more. Like: • How involved the owner is in day-to-day operations. • How reliable is the customer base is. • Whether the business has real systems, or if everything is just in the owner’s head. You only learn this by experience. And usually after a few deals that looked good on paper but didn’t feel right in real life. What’s one thing you now pay attention to that you didn’t think about early on? Would love to hear your thoughts below. 👇