What’s your experience in B2B SaaS valuation in Europe?

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February 16, 2025

by a searcher from INSEAD in Paris, France

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from Boston College in Boston, MA, USA
Highly dependent on the company, metrics, etc - but a company based in Europe with European customers, when compared to a US based company with identical metrics and product/positioning will tend to trade for a lower multiple. This is due to smaller TAM, more complex labor & data laws, and less $ chasing those companies. This typically means lower entry multiples…but also lower exit multiples.
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